AweSEM Advice Archives - Trevor Ayers

How to Set Up Google AdWords Website Call Forwarding with Google Tag Manager

Google’s documentation on how to set up Google AdWords website call forwarding with Google Tag Manager is surprising light with some glaring omission for these both being Google properties. In fact, Google does support this, but Google’s documentation is missing one key element, which is that the dynamic number replacement is actually supported by Google and therefore, you don’t have to seek out a third-party solution.

It’s also very simple to set up AdWords website call forwarding with Google’s method – it’s just not covered in the documentation!

These are the steps for Google Tag Manager to get your … Read More

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September 1, 2016

Track Embedded Videos With Google Tag Manager in Wordpress

AweSEM Advice / Blog / Google Tag Manager / Wordpress / YouTube

Track YouTube Videos With Google Tag Manager in WordPress

Google Tag Manager is extremely powerful. Most website interaction can be tracked without any customization, but, alas do not pass the interaction values by default. This makes tracking the embedded videos a bit more high-touch. In this post, we’re going to track YouTube videos with Google Tag Manager in WordPress and tie it to applicable events in Google Analytics.

First, to track the embedded videos, we will be using a plugin. I typically hard code the Google Tag Manager code, but this plugin is starting to sway my recommendations. A little. If you do not want to use a plugin … Read More

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June 28, 2016

AweSEM Advice / Blog / Google Analytics / Google Tag Manager

Track Div Clicks in Google Tag Manager

Google Tag Manager has no shortage of functionality, but often the challenge becomes how to unlock this potential. In this post, I will cover how to track div clicks in Google Tag Manager by using the CSS Selector property.

There are many reasons you may need to specify a CSS div as the most descriptive element on a page to pass events to Google Analytics. If no unique class id, anchor text etc. are available it whittles down your options for tracking clicks in Google Analytics, but rest assured that you can track ALL div clicks in Google Tag Manager … Read More

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February 14, 2016

AweSEM Advice / BingAds / Blog / Google Analytics / Google Tag Manager

How To Track Conversions in BingAds Using Google Tag Manager

Google Tag Manager is great. Out of the box, it lets you track site engagement that would have required manually tagging on-page elements in your code in the past. This site engagement can be configured to trigger events and then these events can trigger goals. These goals can then easily be imported into Google AdWords from Google Analytics. However, BingAds does not link to Analytics and even with UTM auto-tagging enabled you will need to configure your BingAds conversion tag to fire in addition to your Google Analytics goals.

BingAds conversion tags by default can be configured to fire on … Read More

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September 27, 2015

AweSEM Advice / Google Analytics / Google Tag Manager

Track Email Clicks in Google Tag Manager V2

I’ve covered how to track mailto: clicks as events in Google Tag Manager before. Well, Google has updated their entire Google Tag Manager interface and with has come many changes. Without diving into the specifics of the changes, I’m going to show you how to track email clicks in Google Tag Manager V2. We will set these up to trigger events for Google Analytics. These events will instantly be visible in Google Analytics; you can also set these events to track as goals in Google Analytics.

The benefit of tracking email clicks as conversions is you can know the … Read More

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July 25, 2015

AweSEM Advice / BingAds / Google Analytics

Why Aren’t All My BingAds Clicks Showing in Analytics with UTM Auto Tagging?

There is nothing more frustrating than Web analytics data discrepancies. Particularly with paid ad referrals because you do not want to test in real time and cost yourself a click. No matter the spend. If you’ve been running search campaigns on BingAds you may find yourself asking why aren’t all my BingAds clicks showing in Analytics with UTM auto tagging.

First, I commend BingAds for UTM auto tagging as manually tagging each destination URL was a huge pain point with the platform. Not tracking the visits was foolish even when firing the conversion code at the BingAds platform. However, … Read More

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July 3, 2015

AweSEM Advice / Blog / Google Analytics

Top 5 Google Analytics Filters

As we all know, Google Analytics is a great Web Analytics and best of all it’s free. I’ve explained the basic necessities of Google Analytics before and you’ll note that there are some filters within that. Google Analytics filters can enhance your tracking and clean your data. There are many filters that are specific to a certain account, but these top 5 Google Analytics filters can benefit any Google Analytics install.

Adding Google Analytics Filters

In case you don’t have any filters you can find them very easily. Log in to your Google Analytics account > Admin tab > Filters… Read More

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June 21, 2015

AweSEM Advice / Blog / Robots.txt

Does Google Obey Your Robots.txt File Exclusions?

Robots.txt files are commonplace on the Web and standard for most CMS platforms. Even if you don’t know what a robots.txt file is, it is likely that your site has one. As a brief summary, a robots.txt file is a plain-text, or .txt file, that lives in the root directory of your website. This file allows webmasters to give instructions to web robots on how to crawl their site. A site’s robots.txt file can be found at domain.tld/robots.txt. In theory, your robots.txt file will be the first file crawled and web robots will then use these directives on how … Read More

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March 10, 2015

AweSEM Advice / Google Analytics / Google Tag Manager

Track Outbound Clicks in Google Tag Manager

This is a quick walk through on how to track outbound clicks in Google Tag Manager. There are a number of reasons to track outbound clicks in Google Tag Manager. For example, you want to fire an event for people clicking a download file. Maybe you want to track outbound clicks in Google Tag Manager to track social media clicks or clicks to Google Maps if you don’t iFrame them. These steps are very similar to tracking mailto clicks, in Google Tag Manager. This works for any internal site click for that matter.

What You’ll Need to Track Outbound Clicks

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March 3, 2015

AweSEM Advice / Blog / Google AdWords / Google Analytics

How to Override Google AdWords Auto Tagging With Manual Tags

This is a quick walk through on how to override Google AdWords auto tagging with manual tags. Google’s resource on how to override Google AdWords auto tagging with manual tags can be found here. This didn’t show in many searches for me, surprisingly. Obviously, using auto tagging in Google AdWords is extremely important to maximize tracking and leverage parameters you can get otherwise. However, there are situations where it’s important to have both auto tagged campaigns and campaigns with your own UTM strings or manual tags, so it is important to know how to override Google AdWords auto tagging … Read More

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February 25, 2015