AweSEM Advice Archives - Page 3 of 3

Easily Test Website for All Outbound Broken Links

Today will be a quick tutorial on how to quickly check any website for all outbound and internal broken links. Basic modifications to these steps will let you see a plethora of other important site health statistics.

To test a website for all outbound broken links you can either wait for Google to discover site errors and fix ones identified via Google Webmaster Tools or you can proactively check your site to ensure none of your linking domains have changed.

What you’ll need:

Screaming Frog SEO Spider

The URL for the site you wish to check

Check a Site for

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September 12, 2014

Add Custom Favicon to WordPress Site

In this post, I will quickly walk through how to add a custom favicon to a WordPress site. If you are not aware what a Favicon is it is the tiny image that rests in your tabbed view in most browsers. It will also show in bookmarks and social bookmarks.

How to Add Custom Favicon to WordPress Site

1) Build you favicon using the below link. I typically upload an image and have it match image constraints to fit within a square:

http://www.favicon.cc/

2) Save your favicon to your desktop:

3) Change your file name to favicon.ico (yes, you must … Read More

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September 6, 2014

AweSEM Advice / Blog

Why Does Google Hide Organic Keyword Referral Data?

The question as to why Google hides organic keyword referral data has been raised with frequency, and rightfully so. Not having transparency with click attribution source is a big set back for marketers and a disservice to businesses everywhere trying to understand the ebb and flow of organic referral traffic.

You will never get your keyword referral data back from Google. That’s not up for debate. What is up for debate, however, is why did Google hide this organic keyword referral data in the first place? For this, I can infuse my speculation.

Why Does Google Hide Organic Keyword Referral

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August 24, 2014

AweSEM Advice / Blog / Tech Tips / Wordpress

Delete Comments from WordPress Site Pages

Here’s a simple way to delete comments from your WordPress Site’s pages while maintaining these on your posts. Keep this in mind as we’re editing your WordPress PAGES not your POSTS. Very handy.

Remove comments from WordPress posts.

1) Click “Appearance on the left side

2) Click “Editor” on the left side

3) Click “page.php” or “single.php” on the right (use command-f or control-f to find quickly)

4) Find and delete (or comment out): <?php comments_template(); ?>

5) Save and you’re done!

If you’d like to delete comments from your posts follow the steps above, but in step three select … Read More

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November 22, 2013

AweSEM Advice / Blog

Verify Proper Analytics Code Placement

This post quickly details how to verify proper Analytics code placement.

Time would be wasted writing about the importance of Analytics. There are only a handful of website tracking tools and an even smaller number that offer this service for free. Why yes, most agencies who present their own “proprietery” reporting are simply white-labeling data from the free tool Google Analytics. I’m going to skip over what Google covers in the JS code installation section and jump to how you can verify that the code is placed across every page desired on your site.

How to verify proper Analytics

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November 22, 2013

AweSEM Advice / Blog / SEO

Non WWW to WWW .htaccess Redirect

This task becomes more insignificant as search engines continue to evolve and become more sophisticated. Canonical tags are the largest step toward making this an unnecessary task, but as an SEO best practice it’s worth five minutes of your time to assist the proper indexation of your site.

Why do I need the non-www to www redirect?

With all the unique files and paths to these files on the Web it’s easy for a crawler to see the below as two separate files:

https://trevorayers.com
https://www.trevorayers.com

You want all authority your you build through your efforts to be accredited to one … Read More

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November 16, 2013

AweSEM Advice / Blog / SEO

SEO Basics – Your Guide to Better On-Page Optimization

Admittedly, this post isn’t comprehensive of all aspects of on-page optimization, but I will expound on the SEO basics for you to execute a successful Internet marketing campaign. In Practicing brevity with this post I hope to arm my readers with the basic, foundational elements that will help search engines crawl your site and prove relevancy for your target keywords.

Improving your on-page optimization can improve your rankings in search engines and lead to an influx in qualified visits for your site.

SEO Basics