AdWords Archives - Trevor Ayers

How to Override Google AdWords Auto Tagging With Manual Tags

This is a quick walk through on how to override Google AdWords auto tagging with manual tags. Google’s resource on how to override Google AdWords auto tagging with manual tags can be found here. This didn’t show in many searches for me, surprisingly. Obviously, using auto tagging in Google AdWords is extremely important to maximize tracking and leverage parameters you can get otherwise. However, there are situations where it’s important to have both auto tagged campaigns and campaigns with your own UTM strings or manual tags, so it is important to know how to override Google AdWords auto tagging … Read More

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February 25, 2015

AweSEM Advice / Blog / Google Analytics

Build Remarketing Audience for Non Converting Visitors Google Analytics

This will be a quick walk through on how to build remarketing audience for non converting visitors in Google Analytics. To build a remarketing audience for non converting visitors in Google Analytics you will first need to have updated your tracking code to allow for building audiences via Analytics and seeing demographic and interest information. Note that when you build a remarketing audience in Google Analytics you can not use this audience for retargeting list for search ads campaigns (RLSA). You can use you use this list for Google display network and standard Google remarketing.

What You

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February 17, 2015

Blog / Google Analytics / Tech Tips

Destination URLs Not Tagged Google Analytics Alert

The destination URLs not Tagged Google Analytics alert is often accompanied by the equally annoying Tracking Code Mismatch Google Analytics alert. Google Analytics has recently become very, we’ll say, good about alerting you of errors with your data. I’ve covered the redundant hostnames Google alert before. Many people have seen these alerts and are wondering what’s going on. So, what do the destination URLs not tagged Google Analytics alert as well as the Tracking Code Mismatch Google Analytics alert mean? First, this is what I’ve seen and you’re seeing:

Destination URLs not Tagged Google Analytics Alert:

Click “See Group” … Read More

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December 20, 2014

AweSEM Advice / Blog / Tech Tips

The Basic Necessities of a Google Analytics Setup

Google Analytics is a great, though flawed, tool. It has endless potential and can accomplish most of your website tracking goals for the low price of free. Without diving into advanced setup or getting into unique situations I cover the basic necessities of a Google Analytics setup. I do not use Google Tag Manager, which is great, for this example.

The steps below will get you off the ground with accurate tracking and some recommendations of mine for cleaner data in Universal Analytics.