Facebook Archives - Trevor Ayers

Add Facebook Conversion Tag with Google Tag Manager

Typically, adding conversion tags such as Facebook’s conversion tag with Google Tag Manager is a breeze. Set up the custom HTML tag, place the conversion script and set the triggers to fire the conversion pixel. However, I found Facebook’s information for the conversion scripts to be fragmented, so I wanted to provide the complete overview here. Now, let’s add the Facebook conversion tag with Google Tag Manager.

Note that you will already need a Google Tag Manager account and you need the container placed on all of your site pages – or at least the pages you want to … Read More

Which Social Media Links Does Google Like?

Links still benefit SEO. There are no better backlinks than those that have the potential of driving actual traffic such as social media links. Below are results reviewing many popular social channels for search engine, or SEO, signals and not visitor click-through value, sharing etc. Most of these social networks are new profiles, so the value at current is mainly limited to what SEO value the social media links Google and the other search engines follow to improve rankings. This infancy made for a test free of many variables. So, which social media links does Google like?