Track Form Submissions as Events with Google Tag Manager (GTM)
Google Tag Manager is wonderful. Along with a friendly UI replacement for all Google codes Google Tag Manager also works to replace third-party codes. You’re also easily able to track events in Google Tag Manager including the ability to track form submission as events with Google Tag Manager. Google’s resource for tracking form submits with Google Tag Manager can be found here. Mine hopefully elaborates on this process and provides supporting images.
Why Use Google Tag Manager to Track Form Submissions as Events?
- Simplicity
- No need to access/modify code
- User management control without giving access to site source
- Validation of
