Google Archives - Trevor Ayers

How to Set Up Google AdWords Website Call Forwarding with Google Tag Manager

Google’s documentation on how to set up Google AdWords website call forwarding with Google Tag Manager is surprising light with some glaring omission for these both being Google properties. In fact, Google does support this, but Google’s documentation is missing one key element, which is that the dynamic number replacement is actually supported by Google and therefore, you don’t have to seek out a third-party solution.

It’s also very simple to set up AdWords website call forwarding with Google’s method – it’s just not covered in the documentation!

These are the steps for Google Tag Manager to get your … Read More

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September 1, 2016

Email / Google Apps / Tech Tips

How To Add Free Domain Emails Using Google Apps

As many of you are aware, you can use Google Apps to handle your domain and business emails. This allows an almost-infinite possibility of domains to all have the full functions of a Gmail account. For example, I could use an @trevorayers.com email address and manage it via Google Apps. This is a quick walk through on how to add free domain emails using Google Apps. This process also works for @gmail.com address to consolidate accounts, but there’s never a charge with these.

Please note that you will need to maintain a Google Apps account for your business with … Read More

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October 4, 2015

AweSEM Advice / Google Analytics / Google Tag Manager

Track Email Clicks in Google Tag Manager V2

I’ve covered how to track mailto: clicks as events in Google Tag Manager before. Well, Google has updated their entire Google Tag Manager interface and with has come many changes. Without diving into the specifics of the changes, I’m going to show you how to track email clicks in Google Tag Manager V2. We will set these up to trigger events for Google Analytics. These events will instantly be visible in Google Analytics; you can also set these events to track as goals in Google Analytics.

The benefit of tracking email clicks as conversions is you can know the … Read More

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July 25, 2015

AweSEM Advice / Blog / Google Analytics

Top 5 Google Analytics Filters

As we all know, Google Analytics is a great Web Analytics and best of all it’s free. I’ve explained the basic necessities of Google Analytics before and you’ll note that there are some filters within that. Google Analytics filters can enhance your tracking and clean your data. There are many filters that are specific to a certain account, but these top 5 Google Analytics filters can benefit any Google Analytics install.

Adding Google Analytics Filters

In case you don’t have any filters you can find them very easily. Log in to your Google Analytics account > Admin tab > Filters… Read More

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June 21, 2015

AweSEM Advice / Blog / Robots.txt

Does Google Obey Your Robots.txt File Exclusions?

Robots.txt files are commonplace on the Web and standard for most CMS platforms. Even if you don’t know what a robots.txt file is, it is likely that your site has one. As a brief summary, a robots.txt file is a plain-text, or .txt file, that lives in the root directory of your website. This file allows webmasters to give instructions to web robots on how to crawl their site. A site’s robots.txt file can be found at domain.tld/robots.txt. In theory, your robots.txt file will be the first file crawled and web robots will then use these directives on how … Read More

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March 10, 2015

AweSEM Advice / Blog / Google Analytics

Build Remarketing Audience for Non Converting Visitors Google Analytics

This will be a quick walk through on how to build remarketing audience for non converting visitors in Google Analytics. To build a remarketing audience for non converting visitors in Google Analytics you will first need to have updated your tracking code to allow for building audiences via Analytics and seeing demographic and interest information. Note that when you build a remarketing audience in Google Analytics you can not use this audience for retargeting list for search ads campaigns (RLSA). You can use you use this list for Google display network and standard Google remarketing.

What You

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February 17, 2015

Blog / Google Analytics / Tech Tips

How to Track Site Search In Google Analytics

This is a quick walk through on how to track site search in Google Analytics. To be specific, we’ll be tracking your internal site search in Google Analytics. This is one of the more basic functions, but Google’s resource on this topic is not explicitly clear and the site search data does not show in Google Analytics in real time making for some unknown between implementing and tracking of site search in Google Analytics.

Your site search data will clean your URLs and deliver a report for you such as the below, and, yes, I know I chose some real … Read More

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February 4, 2015

Blog / Google Analytics / Tech Tips

Destination URLs Not Tagged Google Analytics Alert

The destination URLs not Tagged Google Analytics alert is often accompanied by the equally annoying Tracking Code Mismatch Google Analytics alert. Google Analytics has recently become very, we’ll say, good about alerting you of errors with your data. I’ve covered the redundant hostnames Google alert before. Many people have seen these alerts and are wondering what’s going on. So, what do the destination URLs not tagged Google Analytics alert as well as the Tracking Code Mismatch Google Analytics alert mean? First, this is what I’ve seen and you’re seeing:

Destination URLs not Tagged Google Analytics Alert:

Click “See Group” … Read More

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December 20, 2014

AweSEM Advice / Blog / Google Analytics / Google Webmaster Tools / SEO

Which Social Media Links Does Google Like?

Links still benefit SEO. There are no better backlinks than those that have the potential of driving actual traffic such as social media links. Below are results reviewing many popular social channels for search engine, or SEO, signals and not visitor click-through value, sharing etc. Most of these social networks are new profiles, so the value at current is mainly limited to what SEO value the social media links Google and the other search engines follow to improve rankings. This infancy made for a test free of many variables. So, which social media links does Google like?

How I Tested

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December 17, 2014

AweSEM Advice / Blog / Google Analytics

Redundant Hostnames Notification Google Analytics Fix

Effective October 14, 2014 Google Analytics started providing Webmasters with the Redundant Hostnames, Property http://www.domain.com is receiving data from redundant hostnames:

The good news is that there is a quick fix to the redundant hostnames notification in Google Analytics. The better news is that the fix to the redundant hostnames will help your site perform in automated, bot, reviews including those of Google when determining your organic rankings.