Google AdWords Archives

How to Set Up Google AdWords Website Call Forwarding with Google Tag Manager

Google’s documentation on how to set up Google AdWords website call forwarding with Google Tag Manager is surprising light with some glaring omission for these both being Google properties. In fact, Google does support this, but Google’s documentation is missing one key element, which is that the dynamic number replacement is actually supported by Google and therefore, you don’t have to seek out a third-party solution.

It’s also very simple to set up AdWords website call forwarding with Google’s method – it’s just not covered in the documentation!

These are the steps for Google Tag Manager to get your … Read More

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September 1, 2016

AweSEM Advice / Blog / Google AdWords / Google Analytics

How to Override Google AdWords Auto Tagging With Manual Tags

This is a quick walk through on how to override Google AdWords auto tagging with manual tags. Google’s resource on how to override Google AdWords auto tagging with manual tags can be found here. This didn’t show in many searches for me, surprisingly. Obviously, using auto tagging in Google AdWords is extremely important to maximize tracking and leverage parameters you can get otherwise. However, there are situations where it’s important to have both auto tagged campaigns and campaigns with your own UTM strings or manual tags, so it is important to know how to override Google AdWords auto tagging … Read More

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February 25, 2015

Blog / Google Analytics / Tech Tips

Destination URLs Not Tagged Google Analytics Alert

The destination URLs not Tagged Google Analytics alert is often accompanied by the equally annoying Tracking Code Mismatch Google Analytics alert. Google Analytics has recently become very, we’ll say, good about alerting you of errors with your data. I’ve covered the redundant hostnames Google alert before. Many people have seen these alerts and are wondering what’s going on. So, what do the destination URLs not tagged Google Analytics alert as well as the Tracking Code Mismatch Google Analytics alert mean? First, this is what I’ve seen and you’re seeing:

Destination URLs not Tagged Google Analytics Alert:

Click “See Group” … Read More

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December 20, 2014

AweSEM Advice / Blog / Tech Tips

The Basic Necessities of a Google Analytics Setup

Google Analytics is a great, though flawed, tool. It has endless potential and can accomplish most of your website tracking goals for the low price of free. Without diving into advanced setup or getting into unique situations I cover the basic necessities of a Google Analytics setup. I do not use Google Tag Manager, which is great, for this example.

The steps below will get you off the ground with accurate tracking and some recommendations of mine for cleaner data in Universal Analytics.