Why Does Google Hide Organic Keyword Referral Data?
The question as to why Google hides organic keyword referral data has been raised with frequency, and rightfully so. Not having transparency with click attribution source is a big set back for marketers and a disservice to businesses everywhere trying to understand the ebb and flow of organic referral traffic.
You will never get your keyword referral data back from Google. That’s not up for debate. What is up for debate, however, is why did Google hide this organic keyword referral data in the first place? For this, I can infuse my speculation.
